When you start out as a real estate agent, you will hear about numerous things that you should do to make a success of your new career: communicate effectively, invest in good marketing, etc. However, many experienced agents will also talk about the mistakes they have made that should be avoided at all costs. There are many pitfalls that you should steer clear of, but let’s take a look at three of the most common real estate agent mistakes that can adversely affect your chances of success.

Expect Immediate Results

After you receive your license, you will undoubtedly be raring to go. Join an agency, get a broker (or set up your own company) and start selling property after property in rapid succession. That’s understandable, but unfortunately, as any agent with even a little experience knows, it does not work that way. You will need to be patient, and work slowly, steadily and tirelessly towards establishing yourself and reaching your goals. 

You will need to find a good mentor, do plenty of networking, and learn everything you can about the industry. Read whatever you can get your hands on, follow the listings in your area, etc. If you are willing to work carefully and take it slow, knowing that the results will come in the long run, you will be successful. 

Skimp on Marketing

Failing to recognize the value of marketing is a terrible mistake – one that far too many real estate agents tend to make. Marketing is pivotal, not only for your listings, but for you as an agent. It is vital that you have a well-designed website, professional-looking photography, fliers and business cards. You really need to make a great impression on your clients and prospects, so don’t be afraid to invest in quality.

Waste Time on Things They Can’t Control

In real estate, you need to choose your battles and accept that you won’t win them all. You won’t get every listing you want, and won’t sell every listing at your preferred price. It could happen because you misjudged the market, or that perfect just didn’t come along. Don’t waste time worrying about these things. Make the most of each listing and then move on. When you experience disappointment, take the time to step back and assess what didn’t work so you can act differently in the future. Never beat yourself up, just accept the experience and use it to make you a better agent.

About the Institute of Real Estate Education

Becoming a successful real estate agent begins with a quality real estate education. As a potential realtor working in the state of Utah, you will need to complete 120 hours of pre-licensing coursework before applying for your license. The Institute of Real Estate Education provides all you need to take and pass the exam. We also offer a variety of pre- and post-licensing real estate courses to help you hone your skills. You can attend our live-stream classes in person as you take one of our e-learning packages, which you can complete in the comfort of your home. Learn the essentials of the real estate industry and how to avoid these common real estate mistakes before you get started. Contact us for more information.