If you are new in the real estate industry, you need to know that lead generation is very important to you. This is because you still do not have a stable community following. Now that you are still trying to build your reputation, you need a network that can help you reach potential sellers and buyers who would want your help.

 What is Lead Generation for Real Estate?

If you want to become successful in the field of real estate, you have to understand that waiting for the phone to ring will not lead you anywhere. You have to be the one to initiate and look for potential clients. This is the idea of lead generation as applied in real estate. Lead generation can be characterized as a certain process where you are expected to attract and convert prospects into potential clients. As applied in real estate, this is a process of making individuals become interested in renting, buying, or selling their properties.

 Make Prospecting Part of Your Realtor Routine:

If you want to become successful in the prospecting part of the business, you have to be methodical about it. You should not neglect it because it will not give you anything good if you do. You need to think of the best ideas and strategies. After that, you should put them into work. 

  • Be Consistent

Consistency is key as they say. Always set a specific time in a day for prospecting. This must be done continuously and consistently. Setting a threshold for every month is also one of the best strategies that can help you become more dedicated to what you are doing. 

  • Stick to the Plan

You should keep in mind that once you have started prospecting, this is something that should be done long term. If you want to see results, you have to stick to the plan. Make it a part of your routine and it will surely be easier to do. Make a schedule and set goals. 

Key Pillars of a Real Estate Lead Generation System

Cash for homes provided the key pillars of real estate lead generation system. Here are the 3 stages of customer journey that you should know about: 

  • The Awareness Stage

You can consider this as the top of the funnel. This is the stage where the prospect is aware of the problem. They can characterize it but they still do not have any idea on how to solve the problem. 

  • The Evaluation Stage

This is the middle of the funnel stage where the solution is already available. However, options are still being considered before acting on the problem. 

  • The Conversion Stage

This can be perceived as the bottom of the funnel and the prospect is ready to listen and consider the solution you are offering. But in this stage, they still have some few questions they wanted you to answer. 

Real Estate Prospecting Ideas to Generate Leads

To help you in lead generation, here are some real estate prospecting ideas you should consider: 

  • Follow-up on Every Lead and Be Persistent

The consistency of your actions is very important in the success of prospecting. Always have a list of your leads and be persistent in asking them. Remember that people do not really pay much attention on some aspects of their everyday life. A constant reminder can be very helpful. 

  • Add Your Property on Marketplaces

People often visits marketplaces nowadays because of different reasons. It is very convenient, and the pandemic has made it one of the most go to places. Most leads will come from places where people look for real estate information. 

  • Advertise Online

Technology has made it easier for real estate agents and sellers to reach potential clients. Advertising online will allow you to reach even those who may not be in currently in the same geographical location as yours. 

  • Go to Real Estate Events

Real estate events are perfect for people who are looking for ways to generate leads. This is where you will meet not only prospect buyers and sellers but also a network of agents. One of the ways on how you can improve your lead generation is to improve your network. 

  • Get Involved in Content Marketing

Content marketing has always been one of the most effective strategies in real estate. First, consider making a website and create your content. Be it a written or video content, you will surely be able to get positive results. Plan your content, build an email listing and create new content regularly. 

  • Become a Data Nerd for Your Area

A data nerd is someone who is obsessed with collecting important information that can be helpful for him or her. For you, being an expert in collecting data for real estate marketing is one of the best ways on how you can improve generation lead activities. 

  • Open Houses

There are different ways on how attending open houses will provide you with leads. First, the people who go to open houses are those who are interested in purchasing properties. With this, you must be there to offer what you have. Not all of them will be able to get what they need during the open house. Your role is to present a new perspective or option. 

  • Facebook Ads

Almost all people are using Facebook to look for something. This is why Facebook ads are perfect for generation lead. Since people use it to look for services and commodities, it would be better if you offer what you are selling in this platform. 


Real estate prospecting will help you achieve more in the industry. If you want to be two steps ahead from your own competitors, you have to understand that there are a lot of people who are trying to look for ways to connect. Offering a way for people to solve their problems without waiting for them to ask will certainly make you more successful. Lead generation is a perfect strategy if you are consistent in using it.