real estate marketing ideas

If you’re a brand new real estate agent who is preparing to take on your very first clients, you’re probably simultaneously excited and nervous about the journey ahead of you. The Institute of Real Estate Education can help you deepen your industry knowledge so that you can better serve your clients. Soon enough, you’ll be balancing multiple clients at a time - which means you’ll be handling lots of crucial documents relating to different transactions. Here’s how to effectively manage documents pertaining to numerous clients and properties, including understanding your clients’ must-have files, establishing a physical filing system, and choosing [...]

Keeping apartment complexes safe has always presented unique challenges. However, recent advancements in cloud-based security systems and the integration of AI, have changed the game. But do these advances work and is cloud-based security safe for apartment complexes? Let’s take a deep dive into cloud-based security systems for apartment complexes. What Is Cloud-Based Security? In one way this is an easy question to answer – A cloud-based security system refers to a security solution that utilizes cloud computing technology to store, manage, and access security-related data and services remotely. However, as with all forms of security systems, many different elements [...]

The Utah Real Estate Commission is at it again, updating the rules to help agents and brokers better protect their clients. In this case, they are addressing the topic of how to handle when a broker dies unexpectedly, or becomes incapacitated. Check out proposed rule R162-2f-202e. Prior to this new rule, there have been no laws providing a way for a brokerage that is a sole-proprietor, or single owner company to continue business if it were to lose its broker and owner. We had several instances in a short period of time where smaller brokerages found themselves in this very [...]

In a recent article in the Insider, a real estate agent from Silicon Valley, Shantih Moriarty, said something that I found to be very profound. "What makes a successful agent is somebody who knows how to market themselves and get referrals," Moriarty said. "What makes a good real-estate agent and what makes a successful real-estate agent have almost no crossover." How can it be that being a good real estate agent, and being a successful real estate agent are two different skills? It’s the same problem that so many businesses face in all industries. The businesses that are the most [...]

A new Federal Rule from the Federal Housing Finance Agency (FHFA) is set to take effect on May 1. In an effort to increase home affordability, they are making changes to the Loan-Level Price Adjustment (LLPA) matrix. The controversy is how these changes might affect borrowers with good credit, and a reasonable down payment. Borrowers with good credit could pay up to $40 more per month on a $400,000 home with the new pricing adjustments, whereas borrowers with low credit would likely have a lower monthly payment under this rule. When the rule is spun to the extremes, it can [...]

Members of the Utah Association of Realtors® and Utah Lawmakers are working to increase the number of affordable housing options that we have here in the state of Utah.Anyone who has been buying or selling a home in Utah over the last several years has seen unprecedented markets where demand drove prices higher than we have ever seen, which has been a great boon to property owners as they saw their equity and value in their homes and investments soar. There is a downside, however, and that is the shrinking number of homes that would be considered affordable for first time [...]

As your life changes, the home you currently live in might stop meeting your needs. Instead of staying in a home that you aren’t happy with, you need to sell it. The main goal you should have when selling your home is to get the maximum amount of money for it. Over 6 million homes are sold in the United States every year. If you are on the verge of putting your home on the market, now is the time to figure out how to make it more valuable. Here are some things you can do to add value to [...]

Real estate marketing today requires you and your business to have an online presence. Most consumers search online for homes long before contacting a real estate agent. They spend hours looking at pictures of homes, their layout, features, price, and location. An online presence is vital to a real estate professional’s marketing strategy.    Before we continue with the top three ways to market yourself as a real estate agent, we offer some advice on mobile-friendly marketing, and the importance of owning the copyright of images you use. Mobile-friendly. Whatever your online presence, it must be mobile-friendly. Statistics show that more [...]